LINES is an interactive sound art exhibition created by Swedish composer Anders Lind in 2016. Lines attached to the wall, on the floor and hanging from the ceiling in combination with sensors and electronics are forming three novel music instruments. No musical experiences are required to perform, while the well-experienced musician or composer finds new […]
MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities are the first in a series of […]
The new smart fortwo cabrio is radically open. But just how open are its drivers? See what happened smart hooked up their test drivers to a lie detector and asked them some daring questions! If you have questions about Experiential Marketing, Engagement marketing or PR Stunts, contact BeCore today!
Typically a partnership between a transport company and a sportswear brand is certainly unusual, the two brands mutually benefitted from building this meaningful brand experience – Adidas to create buzz and excitement around its shoes while BVG was able to raise awareness with an audience of younger commuters. “The motivation behind the collaboration is really to get […]
If you have questions about creative technology, engagement marketing, virtual reality or augmented reality brand activations contact BeCore Los Angeles today! They’d love to partner with you!
The Renault “Out of the ordinary driving experience” digital activation completes the 360 ° campaign developed by Publicis Conseil and seduces with its innovative story-telling, which is adapted to New Koleos’s core target, composed of top managers and entrepreneurs. Two closely related films compose the activation, offering a unique digital experience for Internet users becoming […]
Amazon created the ice cream truck for adults. What’s in the truck today? Learn more about Amazon’s Treasure Truck. If you have questions about event production, pr stunts, or experiential marketing contact BeCore today!
The return of the 90’s is happening. It’s official. Crystal Pepsi is back and to celebrate the occasion Pepsi is unleashing the Crystal Pepsi Trail, a replica of the good ol’ Oregon Trail Video Game we all remember from our childhood. Hit the trail July 7th, 2016. If you have questions about content marketing, experiential marketing, […]