Zara’s new ‘Shop the Look’ augmented reality app is doing away with tired in-store mannequins, using the highly popular technology to showcase its range of clothing to anyone that downloads the new app using either a QR code, iTunes or Google Play. AR models appear to be walking and talking wearing Zara’s latest stylings, with […]
Check out this great whisky activation. Single malt Scotch whisky brand Glenfiddich is staged an activation in collaboration with the View from the Shard, where guests were able to make their perfect serve of the drink and discover what it says about them. If you have questions about experiential marketing contact BeCore today! They’ love […]
In case you missed Refinery29’s pop-up funhouse of the year earlier this month, Lucie Fink is here to tell you all you need to know about 29Rooms. This 80,000-square-foot warehouse in Bushwick was brimming with art, style, technology, and creativity. If you have questions about technology for event production, or experiential marketing contact BeCore today!
If you have questions about experiential marketing contact BeCore today!
The world of today is full of conflicts and rivalry that lead to frustration, causing people and nations to build walls between each other. But why building walls, when we could get to know and learn from one another instead? That’s why we have established a tennis match on the U.S. – Mexican border. Borg Open – is […]
For the launch of Game of Thrones season, seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen while watching the first six seasons of the most followed series in the world. […]
The world sees dyslexia as a disadvantage. It’s not. This film highlights how far peoples’ understanding of dyslexia still needs to change. One in ten people are dyslexic, accounting for more than 6.5 million people in the United Kingdom yet only 3% of people think it is a positive trait (YouGov research 2017). If you […]
Service plan held an unprecedented field operation on 22nd of March in Paris to raise awareness about the dangers of being careless. If you have questions about stunts or experiential marketing contact BeCore today!