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Zara’s new ‘Shop the Look’ augmented reality app is doing away with tired in-store mannequins, using the highly popular technology to showcase its range of clothing to anyone that downloads the new app using either a QR code, iTunes or Google Play. AR models appear to be walking and talking wearing Zara’s latest stylings, with […]
MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities are the first in a series of […]
For the launch of Game of Thrones season, seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen while watching the first six seasons of the most followed series in the world. […]