Home Tag "Experiential Marketing"
Check out this creative activation from Amstel. Amstel created the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. Amstel reminds people that drinking beer should stay pure and undiluted with other […]
Because brought Evian’s “Live Young” philosophy to life in Sydney, by recreating a typical Australian backyard and inviting locals to relive an iconic childhood memory: swinging on their mum’s rotary clothesline. Oversized pink chairs, tables and cricket sets on a green lawn also let locals go back in time and `live young` in a campaign […]
Typically a partnership between a transport company and a sportswear brand is certainly unusual, the two brands mutually benefitted from building this meaningful brand experience – Adidas to create buzz and excitement around its shoes while BVG was able to raise awareness with an audience of younger commuters. “The motivation behind the collaboration is really to get […]