Home Tag "Experiential Marketing Agency"
In case you missed Refinery29’s pop-up funhouse of the year earlier this month, Lucie Fink is here to tell you all you need to know about 29Rooms. This 80,000-square-foot warehouse in Bushwick was brimming with art, style, technology, and creativity. If you have questions about technology for event production, or experiential marketing contact BeCore today!
When you want to demonstrate what a brand can do in terms of capability, why not shoot food at it? Tramontina’s ‘The unstickable Poster’ is an unexpected and memorable route to show exactly what sets the brand’s pans apart from the competition, in a way that’s sure to stick in viewers’ minds. Tramontina printed up a series […]
Ben & Jerry’s put a giant cereal bowl filled with plastic balls in the middle of New York City’s Grand Central Station, at peak commuting time, and asked passersby to jump into it. Though a risky time and place for stopping people in their tracks, it seemed that commuters couldn’t resist the unexpected opportunity to indulge in […]
Group Y, along with UCLA Anderson OC Alumni and Blue C Advertising, recently brought together leading marketers and entrepreneurs to discuss the rise of the experience economy and experiential marketing. The intimate, exclusive event Group Y Master Series: EXPERIENCE, hosted by Lea Kozin at Blue C headquarters in Costa Mesa, featured an immersive program of […]
Experiential Marketing techniques can be combined with digital marketing technologies in order to create some really unique ideas. Check out this experiential advertising stunt which combines a big screen and really cool RFID Technology. Using hand-out flyers integrated with RFID Technology, Battersea was able to retarget individuals who were interested in adopting an animal by […]