Home Tag "Experiential Marketing Agency"
Ben & Jerry’s put a giant cereal bowl filled with plastic balls in the middle of New York City’s Grand Central Station, at peak commuting time, and asked passersby to jump into it. Though a risky time and place for stopping people in their tracks, it seemed that commuters couldn’t resist the unexpected opportunity to indulge in […]
Group Y, along with UCLA Anderson OC Alumni and Blue C Advertising, recently brought together leading marketers and entrepreneurs to discuss the rise of the experience economy and experiential marketing. The intimate, exclusive event Group Y Master Series: EXPERIENCE, hosted by Lea Kozin at Blue C headquarters in Costa Mesa, featured an immersive program of […]
Experiential Marketing techniques can be combined with digital marketing technologies in order to create some really unique ideas. Check out this experiential advertising stunt which combines a big screen and really cool RFID Technology. Using hand-out flyers integrated with RFID Technology, Battersea was able to retarget individuals who were interested in adopting an animal by […]
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