Group Y, along with UCLA Anderson OC Alumni and Blue C Advertising, recently brought together leading marketers and entrepreneurs to discuss the rise of the experience economy and experiential marketing. The intimate, exclusive event Group Y Master Series: EXPERIENCE, hosted by Lea Kozin at Blue C headquarters in Costa Mesa, featured an immersive program of […]
Carlsberg has been known for launching a series of eyebrow-raising stunts, this time giving a nod to Easter as well as two of life’s greatest pleasures, beer and chocolate! Turns out, if Carlsberg did chocolate bars, they would be drinking bars, made of chocolate. If you have questions about building your own experiential campaign, contact […]