Speed Camera Lottery
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The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.
An excellent observation to those Experiential Marketers out there. Fun can change human behavior for the better.
tags:
Experiential Marketing
