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Sleeping With Strangers


Beautyrest partners with Max Richter and gets 150 strangers to sleep next to each other in their branded twin-size beds, while listening to the composer’s 8-hour performance of ”Sleep”. “So, while music fans and influencers were treated to a striking performance of Sleep, they were also given the opportunity to do just that—sleep.” This innovative immersion is a perfect example of how experiential marketing can influence the mood of their customer by providing an unforgettable experience.


Kelly Vaught Kelly is the CMO at BeCore Experiential Marketing Agency based in Los Angeles.