Home Augmented Reality Shop The Look with Zara’s New AR Experience

Shop The Look with Zara’s New AR Experience

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Zara’s new ‘Shop the Look’ augmented reality app is doing away with tired in-store mannequins, using the highly popular technology to showcase its range of clothing to anyone that downloads the new app using either a QR code, iTunes or Google Play. AR models appear to be walking and talking wearing Zara’s latest stylings, with items then available to click through and buy via the app.

Tony Owen Tony is the Digital Director at BeCore Experiential Marketing Agency based in Los Angeles.