Iconic Cookie brand opens its latest wonder vault installation
In February, a weird door in the shape of an Oreo suddenly appeared on 18th street between 7th and 8th avenues in New York City. Promising untold wonders of cryptic cookie greatness. Now Los Angeles gets it’s turn to put it’s hand in the cooookie jar.
Oreo’s new wonder vault installation was created by 360i, Weber Shandwick and Momentum, and was open only for one day, from 9am to 7pm. It’s basically an elaborate new ad for Oreo’s new Choco Chip cookies and it features rooms that make adults feel like kids again as everything within them is oversized like some kind of willy wonka creation.
If you’ve got questions about consumer marketing, experiential installations, brand activations or event marketing, contact BeCore Los Angeles today!
Original Article: Adweek