See the Dreamland Behind This Mysterious Oreo Storefront in L.A.

See the Dreamland Behind This Mysterious Oreo Storefront in L.A.

See the Dreamland Behind This Mysterious Oreo Storefront in L.A.

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Iconic Cookie brand opens its latest wonder vault installation

In February, a weird door in the shape of an Oreo suddenly appeared on 18th street between 7th and 8th avenues in New York City. Promising untold wonders of cryptic cookie greatness. Now Los Angeles gets it’s turn to put it’s hand in the cooookie jar.

Oreo’s new wonder vault installation was created by 360i, Weber Shandwick and Momentum, and was open only for one day, from 9am to 7pm. It’s basically an elaborate new ad for Oreo’s new Choco Chip cookies and it features rooms that make adults feel like kids again as everything within them is oversized like some kind of willy wonka creation.

oreo-wonder-vault-1 oreo-wonder-vault-2 oreo-wonder-vault-4 oreo-wonder-vault-5 oreo-wonder-vault-la-hed-2016

If you’ve got questions about consumer marketing, experiential installations, brand activations or event marketing, contact BeCore Los Angeles today!

Original Article: Adweek

Tony Owen Tony is the Digital Director at BeCore Experiential Marketing Agency based in Los Angeles.