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SCREAM FOR FREE BEER!

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I scream, you scream, we all scream for the nectar of the divine, proof God loves us and wants us to be happy, beer. Scream a little louder and you might even get a better brew.

This video comes courtesy of last year’s Quebec Beer Festival, where local operation Farnham Ale & Lager came up with an excellently bizarre way to showcase its range of IPAs and other bitter beers. Wit the assistance of the company LG2, they devised a beer vending machine operated by screaming at it. Just put your face up to the machine and shout. The louder you shout, the more bitter beer you get.

 Put on some headphones before you watch:
Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.