Home Experiential Marketing How to Projection Map an Entire Island
  Previous Video The Honda Experience at the Governor's Ball
  Next Video Nectar says Thank You to their Customers by getting Experiential

How to Projection Map an Entire Island

0
0

At the end of September, the Branchage Film Festival in Jersey, UK broke its three-year hiatus, hosting dozens of film screenings, performances, and parties from the Jersey Opera House to Mount Orgeuil Castle. The grand finale for festival-goers was a 360-degree projection mapping show that covered the surface of St. Aubin’s Fort, using the entire island off of Jersey’s shore as a giant, water-locked canvas.

With a 16-projector rig designed and installed by professional projection mappers QED Productions, the festival emblazoned The NOVAK Collective‘s custom animations across the fort’s walls and turrets, and complemented the pieces with sound art by Britain’s beloved Radiophonic Workshop. Featuring historical stock footage, architectural enhancements of the fort, and many a reference to the UK’s favorite inter-temporal sci-fi show, Doctor Who, the creative teams designed the show to be the physical embodiment of Branchage 2014’s theme, “Make Your Own Island.”

To animate the show, NOVAK was responsible for designing a 25-minute story about Jersey itself. The show had to be different from one wall to the next, yet able to convey the same story to different audience members. “We tried to keep the work vibrant and stimulating,” NOVAK creative director Elliot Thomson told The Creators Project. “Making the island come out of the sea, and covering the castle into scenes which were totally opposite to the aesthetic of the Fort. Fantastical environments and juxtapositions.”

If you have questions about experiential marketing contact BeCore!

 

Kelly Vaught

Never one to shy away from the cold hard truth, Kelly is not the average CMO. His office houses a beer fridge, a selection of musical instruments, and a road case that he uses as a desk. If you’re ever around on a Friday afternoon, be sure to join him for a jam session. Important to note that Kelly was once briefly famous as a two-time winner of Wheel of Fortune.