Intel corporation’s drones perform in sequence with the fountains outside the Ballagio in Las Vegas during a rehearsal for the light shows that will accompany the 2018 consumer electronics show. Intel’s drone light shows feature the intel shooting star drone, the first even drone created for entertainment light shows. The shooting star drones are equipped […]
Check out this great whisky activation. Single malt Scotch whisky brand Glenfiddich is staged an activation in collaboration with the View from the Shard, where guests were able to make their perfect serve of the drink and discover what it says about them. If you have questions about experiential marketing contact BeCore today! They’ love […]
With the experience generation (a.k.a. Millennials) being the largest living generation in the U.S., marketers have caught on to the fact that traditional forms of advertising are becoming less effective.  And not only for this particular consumer base, but for older generations as well. Recent data suggest that Baby Boomers and Gen X share similar […]