Established dental care brand Colgate collaborated with Russian hotel chain AZIMUT to deliver a finely-targeted experiential campaign with a simple message: make a big difference for a small change. The educational ‘Every Drop Counts’ campaign made clever use of bathroom mirrors at AZIMUT hotels across Russia. Colgate used anti-condensation substances and waterproof markers to write […]
Lollapalooza Brazil brought in big crowds this year as music fans came from far and wide to see some of the world’s best musical talents. Headliners for the two-day festival in São Paulo included Metallica, The Weeknd, and The Chainsmokers. To enhance the guest experience, event organizers implemented Intellitix’s Access Control and Cashless Systems. The […]
Check out this unique experiential activation that Coca-Cola and MCCANN produced in Romania! We really loved this idea to distribute beverages with wristbands which can gain access to unique music festivals in the region. Check out the results the campaign generated! If you have questions about experiential marketing contact BeCore today!