Mexico Board of Tourism recently went the extra creative mile when it wanted to promote itself as the perfect vacation destination. It took to an exhibition in Berlin to cheer up those suffering from the rainy-day blues.
To do so, the Mexico Board of Tourism created a cloud that rained tequila in-sync with when it rained in the German capital – which just so happened to be a lot, meaning a large volume of the Mexican spirit was on offer.
To make it appear as more realistic as possible, flashing lights and a smoke machine were used to make it look like the ultimate storm. As a result, consumers were seen filling up shot glasses and engaging directly with the tourist board.
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