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Löfbergs brings people together with coffee giveaway challenge

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During the annual light festival Staro Riga, Löfbergs in collaboration with JCDecaux Latvia launched a challenge for commuters at 3 interactive bus shelters equipped with light sensors. Strangers should collaborate with each other to touch all the 18 points to unlock free coffee samples.

The showcase was re-filled once an hour and all 1200 packs of coffee were given away during the 4 days of the festival.

If you have questions about experiential marketing contact BeCore today.

Tony Owen Tony is the Digital Director at BeCore Experiential Marketing Agency based in Los Angeles.