Home Experiential Marketing Sculpting a 1,524 Pound Cheeseburger out of Cheese for National Cheeseburger Day!

Sculpting a 1,524 Pound Cheeseburger out of Cheese for National Cheeseburger Day!


The sculpture is made purely from aged Wisconsin Cheddar Cheese. Designed for cheese-enthusiastic eatery, The Melt. Troy Landwehr, a cheese sculptor trimmed the cheese to reveal the “Cheese Burger”.

The San Francisco based food chain is headed to the record books after shaping 1,524 pounds of Cheddar into the world’s largest cheese sculpture.

Created to celebrate National Cheeseburger day as well as The Melt adding Cheeseburgers to their menu, the sculpture is 45 inches tall and 38 inches wide. This sculpture is nearly 600 pounds more than the previous record holder, Cheez-it.

In the press:

Newsweek: http://www.newsweek.com/1524-pound-cheeseburger-sculpted-out-cheese-national-cheeseburger-day-374201

UPI: http://www.upi.com/Odd_News/2015/09/21/1524-pound-cheese-sculpture-named-worlds-largest/3331442852840/

BenZingA: http://www.benzinga.com/pressreleases/15/09/p5850497/the-melt-celebrates-national-cheeseburger-day-by-breaking-the-guinness-

The Daily Meal: http://www.thedailymeal.com/world-record-biggest-cheese-sculpture-melt-cheeseburger-photos/91915

Word Record Academy: http://goo.gl/riLXON

PR Rocket: http://www.pressreleaserocket.net/the-melt-celebrates-national-cheeseburger-day-by-breaking-the-guinness-world-records-title-for-largest-cheese-sculpture/322139/

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Kelly Vaught

Never one to shy away from the cold hard truth, Kelly is not the average CMO. His office houses a beer fridge, a selection of musical instruments, and a road case that he uses as a desk. If you’re ever around on a Friday afternoon, be sure to join him for a jam session. Important to note that Kelly was once briefly famous as a two-time winner of Wheel of Fortune.