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LA Clippers and Float Unveil Interactive Experience for Fans

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LA Clippers and Float Hybrid Unveil Interactive Experience for Fans

Endless runner games like Temple Run have permeated popular culture, and now they hit the big screen with the LA Clippers “Fast Break Challenge”. The game, created in partnership between the Clippers and Float Hybrid, uses skeletal tracking to allow fans to become the runner in a first-person game experience.

While dribbling a basketball, fans must avoid obstacles and collect coins by moving in and out of designated road lanes. The players body becomes the remote control as they navigate through a 90 second track that ends at the iconic Staples Center, the home of the Clippers. The more coins you collect and less obstacles you hit, the better your score.

Float leverages gesture recognition technology to map players in the physical space. The technology tracks the players body as they move left and right across the three lanes. Adding a basketball to the equation tests fans ability to combine dribble handling with quick lateral footwork, making the Fast Break Challenge a true test of basketball fundamentals.

Players register before entering the game play area and receive a player card after the experience with their name and final score, providing a digital keepsake for the fan and a valuable dataset for the Clippers. Leader boards are also on display throughout the event showcasing the top 10 scores.

The experience is part of a larger activation, in which the LA Clippers are turning “Hump Day” into “Hoop Day”. During six Wednesdays throughout the 2017-2018 season, fans will be greeted by the LA Clippers Fan Van, the Clippers Street Team and various Clippers personalities, all devoted to bringing the energy of the Clippers gameday experience to the streets of Southern California.

The first Hoop Day took place on Venice Beach at the Windward Plaza, where the Fast Break Challenge was unveiled to swarms of fans. Challenges will continue in cities from Orange County to Hollywood throughout the season. Fans can go to nba.com/clippers/hoopday to learn more.

ABOUT FLOAT HYBRID

Float Hybrid is an interactive experience agency providing a unique blend of forward thinking strategy, cutting-edge design, and ​​full-stack development. The Company is at the forefront of emerging technologies and media including Smart Stores, Augmented Reality, Virtual Reality, IoT, Voice Recognition, Gesture Systems, Interactive Gaming, Virtual Fitting, Large Multi-Screen Experiences and more. For more information, please visit www.floathybrid.com.

Tony Owen Tony is the Digital Director at BeCore Experiential Marketing Agency based in Los Angeles.