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HP Treats Millennials to a Unique VR Experience

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HP had festival-goers lined up to experience its 11,000-square-foot dome, “The Antarctic,” and the interactive engagements housed within the HP Lounge, a smaller dome where they could get hands-on with HP’s laptops, workstations and other high-tech doo-dads. As official technology sponsor of the festival, HP powered all Coachella festival registration with nearly 150 HP products. Nearly 100 HP products and accessories powered HP Coachella activations as well.

The Antarctic dome housed a 500-seat projection theater that offered a 360-degree audio-visual, projection-mapped experience of tech-art collaborations with artists Android Jones and Obscura. Fifteen minutes of digital art, animation and music created on HP Workstations wowed attendees during the Antarctic experience.

Kelly Vaught Kelly is the CMO at BeCore Experiential Marketing Agency based in Los Angeles.