Home Experiential Marketing Hijacked Highway, by McCann Lima to Sodimac
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Hijacked Highway, by McCann Lima to Sodimac

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The biggest VR experience in Peru “hijacks” billboards along Panamericana Sur, the country’s main highway, by offering VR cardboard glasses that allow auto passengers to see 20+ real-life home improvement offers in a virtual catalog.

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Tony Owen Tony is the Digital Director at BeCore Experiential Marketing Agency based in Los Angeles.