Home Experiential Marketing Hijacked Highway, by McCann Lima to Sodimac
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Hijacked Highway, by McCann Lima to Sodimac


The biggest VR experience in Peru “hijacks” billboards along Panamericana Sur, the country’s main highway, by offering VR cardboard glasses that allow auto passengers to see 20+ real-life home improvement offers in a virtual catalog.

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Tony Owen Tony is the Digital Director at BeCore Experiential Marketing Agency based in Los Angeles.