Home Branded Environments Heineken Pop-up City Lounge

Heineken Pop-up City Lounge

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What happens when you crowdsource thousands of ideas on what makes the perfect lounge bar and give twenty experimental, young designers the total freedom to create one from scratch… inside two giant shipping containers?

See the Heineken Pop-Up City Lounge during its debut at this year’s London Design Festival (18th-21st September 2014) before it sets off on a world tour to a city near you.

Visit http://heinekendesign.tumblr.com/

Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.