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Chill out at the Beach with Coca-Cola

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On a hot day at the beach, there’s nothing better than the feeling of an ice-cold beverage. So when a ton of cans frozen in a block of ice landed on Brazil’s Ipanema Beach, it was inevitable that it was going to cause a lot of excitement amongst beachgoers.

Check out the video for this awesome experiential activation!

If you have questions about experiential marketing contact BeCore today!

Tony Owen Tony is the Digital Director at BeCore Experiential Marketing Agency based in Los Angeles.