Home Social Media Check out the Sydney Opera House: #comeonin Social Media Campaign
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Check out the Sydney Opera House: #comeonin Social Media Campaign

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Sydney Opera House is the most instagrammed icon in Australia, sadly only less than 1% make it inside, they wanted to bring in more foot traffic so they created a campaign to actively respond to users on Instagram with a personalized video from Opera house employees inviting them in to check out the Opera House. Check out this amazing experiential marketing campaign!

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Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.