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Experiential Marketing

To promote Nike’s new shoe model called “Epic React”, which is described to be bouncy, soft, light and durable, Wieden + Kennedy created an experiential stunt in Shanghai where they made pixelated versions of the consumers’ faces and included them in a Mario-like video game. In order to play the game the consumer had to […]
While a giant tech company was giving away free cupcakes from a food truck, a smaller company, Zappos, stepped in with their own booth right next door where they let people exchange the cupcake they just got for even happier experience from Zappos.
Beautyrest partners with Max Richter and gets 150 strangers to sleep next to each other in their branded twin-size beds, while listening to the composer’s 8-hour performance of ”Sleep”. “So, while music fans and influencers were treated to a striking performance of Sleep, they were also given the opportunity to do just that—sleep.” This innovative […]
To recreate famous works of art with a Popeyes-flavoured difference, UNIT9 designed and built the world’s first Popeyes Sauce Printer. Working with GSD&M Austin, the team designed, built and tested the machine in just two weeks. And to demonstrate the printer’s saucey skills, they created a Sauce Art Gallery. Full of masterpieces. Check it out!
Why use Coachella as a catalyst for Experiential Marketing? Each year, brands of all sizes and types utilize Coachella for experiential marketing purposes. The annual music festival is a perfect place for this type of marketing activation. It’s highly publicized, it’s highly visible and it’s highly effective. This is the type of big beat event […]
In a stunt to introduce its “Mixer” game streaming platform, Microsoft put on a fireworks display that viewers could control themselves. Making of & behind the scenes http://215mccann.com/work/detail/mixerworks