Home Experiential Marketing American Express gets Experiential with their ‘Rally on the River’ Event

American Express gets Experiential with their ‘Rally on the River’ Event

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American Express celebrated the past, present and future of tennis with the first hydro-interactive tennis experience. Guests stepped onto the court with Maria Sharapova, Monica Puig, John Isner, and other tennis legends. Projected onto a massive wall of water, guests used interactive and responsive tennis rackets designed to translate in real-time every swing, lob and smash.

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Kelly Vaught Kelly is the CMO at BeCore Experiential Marketing Agency based in Los Angeles.