Home Experiential Marketing American Express gets Experiential with their ‘Rally on the River’ Event

American Express gets Experiential with their ‘Rally on the River’ Event

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American Express celebrated the past, present and future of tennis with the first hydro-interactive tennis experience. Guests stepped onto the court with Maria Sharapova, Monica Puig, John Isner, and other tennis legends. Projected onto a massive wall of water, guests used interactive and responsive tennis rackets designed to translate in real-time every swing, lob and smash.

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Kelly Vaught Never one to shy away from the cold hard truth, Kelly is not the average CMO. His office houses a beer fridge, a selection of musical instruments, and a road case that he uses as a desk. If you’re ever around on a Friday afternoon, be sure to join him for a jam session. Important to note that Kelly was once briefly famous as a two-time winner of Wheel of Fortune.